Introduction

Everywhere we look, people are talking about wellness. They are discussing what it is, how it helps us, where we can go to get it. Despite the buzz, our population continues to remain one of the least healthy in the world in terms of how we take care of ourselves.  We eat wrong, we don’t exercise enough and we are way too stressed out.  Sure, you may argue that now there is a global wellness revolution occurring that will fix all that and times are changing for the better. But are times really changing for the better in terms of our national  and personal health? If so, where are the results to prove it? This is one of the most pointed questions we need to be asking ourselves today as the obesity rate in our nation continues to skyrocket, hitting new highs every six months.  More importantly for you as an individual, what results are you getting from your own personal wellness program? Or, do you even have a personal wellness program?  If you are like most Americans your impression of wellness is something between a deep relaxing message at the local spa, the butt cruncher you saw on TV, or a fancy weight loss program run by a persuasive nationally syndicated multilevel marketing company. A few of those who have kept more abreast of the field may actually equate wellness with preventive medicine, which is a cornerstone of the soon to be reformed health care system.  But still, that is not quite the whole picture either.  Wellness is correctly defined as the degree to which an individual experiences health and vitality in all dimensions of life, which includes the physical, biochemical and psychological components.

A Nation in Crisis

Today’s Americans are suffering in all three dimensions of their lives; the physical – how they move and stay fit, the biochemical – what they eat, drink and put in or on their bodies, and the psychological – how much stress they have and how they handle it in their daily lives.  As a society we place great expectations on performance both at work and at home, as an employee, manager or boss and as a parent, spouse or significant other. We also create extra stress by self-imposing expectations on ourselves that may no longer be valid today compared to where we were in life a decade ago.  As a result, the bottom line for our nation as a group is that we don’t eat right, we don’t sleep well because of too much stress, and we don’t get out and exercise enough to maintain a healthy body weight.  All this sets up a vicious circle of further inactivity and increased apathy leading down a slippery slope to further weight gain, more lost sleep and increased lack of productivity in all aspects of our lives. However, it is not all gloom and doom, there is hope and there are real answers out there.  Best of all, the answers are simple ones that are quite attainable by everyone willing to get started. Now there is a solution for all those who just can’t seem to embrace the wellness revolution on an individual level or maybe just need a little help reclaiming their lives.

By far the biggest factor influencing one’s ability to stay well is accountability; whether it is accountability to oneself or having to answer to someone else. Without some significant level of accountability it becomes near impossible to stay well in all three dimensions of life.  Nearly everyone wants to be well, and most want to eat well, exercise and look good, but without accountability it is far easier to commiserate about health and weight problems with friends and loved ones who are also likely unwell.  In addition, many people prefer to just suffer in silence at home or in the workplace, which results in a much lower level of productivity contributing to our nation’s alarming rate of presenteeism (you may be present, but your actually functioning like your absent).

Creating a Wellness Solution

Becoming and remaining well is definitely a problem for most Americans today, but now there is straightforward solution with field-tested results based on outcomes from participants who have taken the challenge to get and stay well. Quite simply, what people only need are the proper tools to get well and a mechanism to remain accountable for their health and well-being over time.  The combination of these two in a standardized approach to wellness has been proven to help thousands of people reclaim their lives, get and remain well, all while losing weight, looking better and feeling much less stressed.  Such a reliable system for creating wellness in America has been developed by a company based in Morristown, NJ named Creating Wellness (CWA).  This system, appropriately named Creating Wellness, at its core, takes into account the three dimensions of life and focuses on maximizing a person’s health and vitality through a model of personal accountability.  The Creating Wellness system was also designed to be among the most affordable wellness programs in the nation, making it accessible to virtually everyone.

A research study recently conducted at Emory University’s Rollins School of Public Health¹ clearly demonstrated that an effective standardized wellness program reduces several factors contributing to risks related to cardiovascular disease, diabetes, metabolic syndrome and cancer.  This same study revealed that the Creating Wellness protocol led to a significant improvement in overall health outcomes.  The Creating Wellness protocol which includes regular exercise, personal nutritional modification and psychological support reduced overall health risks and led to improved health outcomes for the vast majority of participants.  Because CWA has such a robust database resultant from the collection and analysis of health risk data on nearly all its nationwide participants, Dr. Matthew McCoy, senior author of the study, was able to clearly demonstrate that use of a standardized wellness protocol improves body weight, heart rate, blood pressure, strength, body mass index (BMI), body fat, waist circumference and lung capacity.  In addition, the data showed that active engagement in exercise, dietary modification, nutritional and psychological support experienced by those completing the Creating Wellness protocol led to overall improved health outcomes.

Summary

There is clearly a heightened awareness today about the importance of wellness for everyone.  Unfortunately, a strong working definition of wellness and the importance of a standardized, affordable wellness protocol has been obscured by a flood of products and services claiming to provide wellness, but which do not necessarily provide a clear health benefit. These products and services most often leave their clients with nothing more than a transient “feel good” Jacuzzi-like experience that is not at all long lasting or proven to improve one’s health or well being. Many people have also experienced the “yo-yo” effect of weight loss.  An experience of losing weight quickly through poor eating habits with no proper exercise disciple, only to bounce right back up or higher in many cases.  The data and findings presented in this paper argue strongly in favor of a well designed, outcomes driven wellness program administered by professionals that can assure accountability of participants.  Those successfully completing the Creating Wellness protocol demonstrated measurable improvement in multiple parameters such as body weight, BMI, and blood pressure. These parameters are clearly related to reduction in risk for cardiovascular disease, diabetes, metabolic syndrome and cancer.

Wellness correctly defined, as the degree to which an individual experiences health and vitality in all dimensions of life is the basis for the mission statement of the most effective wellness companies like Creating Wellness.  This type of commitment to wellness along with an affordable and reliable protocol adaptable to all participants should be the basis for any informed decision in choosing a personal wellness program and helping Americans reclaim their lives.

To learn more about Creating Wellness and becoming a center go to www.CWrental.com.

Wellness is such a movement.  Wellness is no longer a consumer fad, but a staple in everyday life for many people of all ages.  But what continues to be a movement is the organized approach of wellness.  Like coffee at Starbucks.

An organized approach provides consumers the comfort of knowing their money is being well spent.  Consumers know that it’s a product that has been tried and tested by thousands – and has been proven to work.

The organized approach movement continues to grow by leaps and bounds.  We see it when we go for a walk, or read the newspaper.  It’s all around us.  And as a business professional, if you’re not embracing what the market wants, you get left behind.

In the wellness movement Creating Wellness continues to be a leader.  With over 350 centers around the globe we offer consumers the comfort of knowing they can get their wellness needs taken care of easily and simple.

As a business professional who wants a wellness theme in their practice you need to look at the NEW Creating Wellness.  From the new automated 90 Day program that doesn’t require any additional staff, to the simple integration into an existing care plan, to the unique corporate programs, to the phenomenal profit potential.  The NEW Creating Wellness, which is now a rental with no long term commitments, provides your practice the wellness solution you desire and your patients want.

Check out the NEW Creating Wellness at www.CWRental.com.

“I have been doing screenings for the last eight years.  It seems like I would always schedule less than ten appointments and of those maybe only half would come for the exam.   Don’t take me wrong I know every person counts when it comes to their health!  It was just the fact of being away from my kids and exhausted on Monday morning after only reaching so few  people, this was discouraging me.

Frustrated I called my favorite teacher at Palmer and asked  for  his guidance.  He  recommended Dave Mager.   He had heard Dave on the On Purpose tape series talking about screenings and marketing.   He told me that Dave  has done more screenings and talks in the last 30 years than anyone in our entire profession.   He said that Dave is the master of educational talks and  screenings and told me to give him a call today.

Being committed to reaching out and educating my community  I decided that if I was to do this I was going to step up and play BIG or not play at all!

I called  Dave and he brought his INSIGHT Technology.  He conducted screening for three weekends in a row and the results were AMAZING.  In the three weekends( nine days total)  Dave signed up 132 new patients.  As a result of Dave’s marketing, INSIGHT expertise and with his coaching, my practice has grown to the point  I now have to move my office to a bigger space.   I’ve also had to increase my hours each week JUST to process all the new patients.  Another boost is that along with Dave’s coaching using his INSIGHT, procedures and products taught my how to increase  my referrals  from the 132 new patients.  I now actually have patients asking ME if they can bring in their family and friends.

Things that impressed me the most were the amount of sign-ups and the nearly 80% show rate due to educating and showing people their scans, so they understood WHY they are coming to my office.  Additionally, seeing growth like never before with any other technology.  With the amount  of new patients  in the three weekends with Dave the income has generated enough to purchase seven  INSIGHTs.

Also, I asked Dave to stay and do my dinner talk that I had already scheduled and was planning to do myself.  I had 22 guests attend the dinner talk, again with Dave and using the INSIGHT….. by the end, 18 of the 22 signed up as new patients.  That brought my total new patients to 150….THANKS DAVE!!!!

My Challenge to you……When are YOU going to step up and play Big?

Make the call today that could change you life and practice forever.   Check out Dave Mager and the amazing INSIGHT.”

Are you listed on our search engine sites?

• www.FindAGreatChiro.com
• www.FindACreatingWellnessCenter.com

Traffic increases daily to these sites.  Consumers may be passing you by because they don’t know you exist – even though you’re right around the corner.  Learn more about these great patient gathering sites by contacting us at info@subluxation.com or (973)998-8670.

A simple way to expand your community reach.

Patients have busy, complicated lives.  They want to be healthy, but make excuses.  They want to eat right, but convince themselves that it’s too hard.  They want to exercise, but pretend they don’t have the time.

So lets make it easy for them by providing 24/7 access to a wellness solution that’s focused on their needs.  A simple program of exercise that’s fun.  Uncomplicated nutrition to get them eating healthy and motivational advice that helps them stay focused.  All at the click of a button.

Open your practice to the business of wellness with a solution that’s fully integrated with your existing processes.  A program that provides exceptional reporting through the only patented wellness assessment available – The Wellness Quotient.

The New Creating Wellness.  Simplified.  Revitalized.  Re-imagined.

Talking with doctors and CA’s about their experience at our recent Summit 2013 can be summed up in one word – AMAZING! (Their word, not mine).

This year attendees walked away with a higher level of certainty, and as our theme communicated “Fully Charged”.  Dr. David Fletcher orchestrated a brilliant flow of providing all attendees with the right amount of Hands-on workshop training with the INSIGHT, Interpretation skills, patient communication training, marketing ideas, networking activities….and much more.

Dr. Cherine VanWagner energized the group with the benefits of being a true family based
wellness practice and how the NEW Creating Wellness can provide the right seamlessly integrated approach for any practice.  

Additionally,  over 100 Summit attendees participated in our community experience with Dr. Ned Hallowell.  Dr. Hallowell presented to a standing room only hall with parents, teachers and kids, discussing  how to unwrap the gifts of ADHD , and how our solution “SHINE for Doctors” offers a non-medication approach.

Other highlights included the “Fully Charged Experience Foyer”.  Attendees were encouraged to touch, explore and learn about all the solutions CLA/CWA has to offer.  The environment offered everyone a “learn at your own pace” and networking arena.

Visit our Facebook (CLA) or (CWA) pages to see all the great images from the event.

First…For the past 90 days Free coaching calls designed specifically for Creating Wellness Centers have been offered.   Dr. Mike Reid of Chiro-Masters International and Jamie DeChambeau of Creating Wellness have out done themselves in providing direction, clarity and growth initiatives to those participating center – All CW Centers should join us.

These calls are engaging and provide concrete direction for your CW Center.  Start to learn the secrets of expanding your supplement sales, increase your monthly collections and explore the new and improved CW Essentials site – designed with your center in mind.

Second…A new improved patient program.  Can 14 days change a life?  Well, it can certainly jump start a new healthier lifestyle, and that is exactly what the New 90 Day CW Patient Program is designed to do.  Fully automated, this new program was developed by Dr. Cherine VanWagner, of Core Performance, along with the Creating Wellness team.  All I can say is you and your patients will love the results!

This new 90 Day CW Patient program will support and help create a healthy lifestyle for your patient.  Conduct a CW Assessment and let the program do the rest as it supports your center and patient.  This fully automated program will provide inspirational emails, along with a 14 day quick-start component, with life changing meal planning and exercise routines.  All this combined with a comprehensive, easy to use, online tool that offers 10 different types of meal plans from super foods to dairy/gluten free.

After 20+ years of being in the Business Of Wellness we have learned much and our new approach will Rock Your Practice and change the health and well-being of your community!

Creating Wellness has been a journey and I could not think of a better group of experts to be associated with.  I hope to see you at this year’s Summit (www.clasummit.com) so together we create a legacy of wellness.
Sincerely,

Debra Cassera
Chief Executive Officer
CLA/CWA

PS: Room Rate Extended – Last call to book your hotel for the summit as the CLA Summit rate ends on Friday, 1/18, at 5pm eastern time. Once this $109 room rate ends on Friday the rates jump to $249/night.  Click here to see the agenda as we have an amazing line up of speakers. You won’t want to miss this.  www.clasummit.com

PSS: Creating Wellness Centers save 20% on the registration fee.  Call us to learn more.

Reason #2 – Ever heard of the NED Lectures?

Reason #3 – Unique Lectures

Reason #4 – Low Hanging Fruit Myths

Reason #5 – Pay you with CE Credits*

There”s nothing better than getting paid while you are having fun!  Earning CE credits is kind of like getting paid while you learn and I can guarantee that coming to CLA/CWA”s Summit will be fun. We have assembled a “rock-star” lineup of presenters and an agenda that is incomparable.  We will be training, inspiring, challenging, experiencing and laughing with every one of you at the Summit.
 
Bringing your team to this year”s Summit is a great idea. But get moving! The room block expires in a few days (Thursday January, 17 2013). Click here to reserve your spots for the chiro-extravaganza.  

Register Today!

Reason #6 – Ridiculously Cheap

Let’s face it, we all love a good deal. This year”s Summit is too good to pass up. We”ve twisted arms, called in favors, even threatened bodily harm (joking) and bribed our presenters. They rearranged their schedules and voila!  Now the really good part. It”s only $159 to register and get this… $99, not for 1, 2 or even 3 staff members.  Its $99 for all your staff members! Not $99 each. Only $99 for the entire staff. One great and inspired DC is bringing 9 team members!

Three more fantastic ways to save.

A. We negotiated a great rate at the Hyatt in Morristown. Its great hotel. I”ve stayed there a bunch of times as it’s across the street from CLA”s offices. It has great facilities and is walking distance to the very cool and historic town center. (George Washington’s HQ). The room block is expiring is a few days and it’s only $109/night! Reserve Before January 17^th to take advantage of the special CLA hotel rate.

B.Cheap flights are now on sale to Newark. Morristown is a short 25 min drive away from Newark airport. Lots of options to rent a car (Free hotel parking) or take a car or shuttle service.

C. As if there wasn”t enough already… we have added a FREEone day, Total Solution compressed.  It’s a leadership training program for DC”s and staff.  Come for the extra day on Thursday and get “dipped” in the passion and the certainty that has already inspired 6700 TS grads.Added Bonus: We have chartered a bus to take whoever wants to get to NYC for Friday night for one low rate of $40/person round trip. Explore the best city on earth with your team and show them what it’s like to take a bite out of the Big Apple.

Register today! >

Discussing your report of findings with a patient can be difficult for many doctors.  Dr. David Fletcher shares how easy communicating to a patient can be with the new COREscore reporting.  In this short audio you’ll hear Dr. Fletcher share with a patient the value of the COREscore Plus, why their doctor chose to invest in the INSIGHT and what the findings in this report means to them…..the Patient.

The COREscore Report is a great tool for both the doctor and patient.  Learn more about the new COREscore & COREscore Plus reporting at www.CLACLARITY.COM.

Behind the scenes in any technology or engineering company are the really,
really smart people who we give ideas to, and they make amazing things happen.
So, after a number of tremendous revisions it’s now time to show off the new INSIGHT software version 8.0.36 that will run your INSIGHT Technologies.

There are lots of important and functional upgrades but the BIG news is that the patient’s INSIGHT COREscore Reports can now be uploaded to our new, exclusive patient site at www.MyCOREscore.com.

Just imagine what this can open up in terms of communication, referrals and commitment from the patient. Once we get them engaged in learning their

COREscore, stress and lifestyle changes, adjustments and living well, the sky’s the
limit. Chiropractic has always needed a place outside of the office for patients to
reflect on their own health and understand more about what we are providing.
Mycorescore.com opens up this new world of wellness.

We envision it becoming a vibrant site that encourages learning, open discussions and
referrals opportunities. I have always felt that a patient site was the missing link.
Let’s see what we can all do to make this a huge success in transforming our patient’s
perception and use of chiropractic.

More exciting news, in early January 2013, INSIGHT 8.1, including the new wireless Rolling Thermal will be released.

From all of us at CLA, we wish you a Happy & Healthy Holiday!

Peace and Goodwill,

David

David Fletcher, DC
Chairman & Chief Clinical Officer